Most marketing agencies don't understand the general contracting business — $50K-$500K+ custom home builds and major remodels, the trust barrier of handing over your house keys for 6-12 months, competing against low-bid "Chuck in a Truck" operators, and the unique challenge of marketing to homeowners, architects, and real estate developers simultaneously. We do. We help general contractors across Washington State dominate local search, win premium build and remodel projects, and build a pipeline of high-value work that doesn't depend on word-of-mouth alone.
Generic marketing doesn't work for GCs. You face unique challenges that most agencies simply don't understand.
Every market has unlicensed "contractors" who win on price because homeowners don't understand what they're risking — no permits, no inspections, cut corners you can't see, liability nightmares. Your online presence needs to communicate why your license, bond, insurance, warranty, and craftsmanship are worth the premium before they ever call a cheaper competitor.
A major remodel or custom build means your crew is in someone's home — or building the home they'll live in — for 6-12 months. Trust is everything. Your online presence needs to convey professionalism, reliability, and craftsmanship so homeowners feel 100% confident choosing you for the biggest investment they'll ever make.
Unlike most trades, GCs market to three distinct audiences: homeowners planning remodels, homeowners building custom homes, and architects/designers/realtors who refer clients. Each audience needs different messaging, different proof points, and different content. A generic website that treats everyone the same loses all of them.
General contracting is a visual, results-driven trade. Completed kitchens, transformed bathrooms, custom home exteriors — your past projects sell future projects. If your online presence doesn't showcase rich project galleries, walkthrough videos, and client success stories, you're losing high-ticket builds to contractors who do.
When someone searches "general contractor near me" or "remodeling contractor [city]," the Maps 3-Pack drives the majority of mobile clicks and calls. If your company isn't in those top 3 spots, you're invisible to homeowners ready to spend $50K-$500K+ on a major remodel or custom build.
When a homeowner asks ChatGPT "best general contractor with great reviews for a whole-house remodel near me" or a realtor searches "top custom home builders in [city]," does your company appear? Most GCs are completely invisible on AI-powered search — right where homeowners, architects, and developers are searching more every day.
Most agencies use the same playbook for every industry. They don't understand the difference between a kitchen remodel and a custom home build, between marketing to homeowners vs. architects and developers. They don't know how to position your license, bond, and insurance against unlicensed competitors, how to build portfolio-driven content for a visual trade, or how to convey the trust signals that matter when someone hands you the keys to their largest investment. We built our agency around local service businesses, and general contracting is a trade we know deeply.
of homeowners search online before hiring a general contractor
of GC leads come from Google and online search
of searchers never go past the first page of Google
more project inquiries go to contractors in the Maps 3-Pack
If competing general contractors rank higher on Google and Google Maps, they get the estimates. You don't. In general contracting, that could mean losing a $150K kitchen/whole-house remodel or a $500K custom home build — to the company that simply appeared first in the search results.
A proven four-step framework built specifically for general contractors and home builders.
We analyze your website, Google Business Profile, local rankings, reviews, and competitors to pinpoint why you're not winning the volume and quality of high-ticket projects you should be securing.
We optimize your website, local SEO, Google Business Profile, and AI search presence — all tailored to how people search for general contractors, remodeling contractors, custom home builders, and kitchen/bathroom remodelers.
Generate more qualified project inquiries from homeowners, architects, and developers actively searching for general contractors — kitchen remodels, bathroom renovations, whole-house renovations, custom home builds, and additions.
Watch your project pipeline, average project value, and crew utilization grow as your GC business dominates local search across Google, Google Maps, and AI-powered search platforms — capturing premium work your competitors miss.
Every general contracting business is at a different stage. Choose the plan that fits your growth goals.
Perfect for general contractors ready to establish a strong local foundation.
For general contractors serious about dominating their local market.
For multi-crew operations or GCs wanting complete market control.
A complete suite of services designed to put your general contracting company at the top of every search result.
We're not a generic marketing agency. We specialize in local visibility for service-based businesses — and general contracting is a trade we know deeply.
We know the difference between ranking for "general contractor near me" vs "kitchen remodeler [city]" vs "custom home builder" vs "home addition contractor." Each keyword signals vastly different project scope and value — from a $30K bathroom remodel to a $500K custom build. We target what fills your pipeline with the work you actually want.
General contracting is the most visual trade in construction — completed kitchens, transformed bathrooms, custom home exteriors, additions, whole-house remodels. We optimize your Google Business Profile and website with stunning project galleries, walkthrough videos, and transformation stories that demonstrate the quality homeowners are searching for.
Licensed. Bonded. Insured. NARI Certified. NAHB Member. These credentials separate you from the "Chuck in a Truck" operators and are critical trust signals for homeowners investing $100K+. We position your certifications, warranty, and professional affiliations prominently so the choice is obvious before they ever request a bid.
In most cities, 30-80+ general contractors compete for the same projects. We analyze exactly what your top competitors are doing, find their weaknesses, and exploit gaps in their local search, reviews, and content — capturing the high-value projects they're missing.
We optimize your GC business to appear where homeowners, architects, and developers are searching: Google, Google Maps, ChatGPT, Gemini, Perplexity, and other AI-powered platforms. When someone asks an AI "best general contractor with great reviews for a kitchen remodel near me," your company needs to be in the answer.
We don't just chase rankings — we track project inquiries, signed contracts, and project revenue. When your marketing generates a $150K whole-house remodel or a $500K custom home build, that's what we measure. Every strategy is tied to real revenue growth, not vanity metrics.
Get a comprehensive audit of your online presence and see exactly what's holding your general contracting business back from dominating local search.
Includes: SEO Grade • Local Rankings • Speed Test • Technical SEO • Conversion Analysis
Not all contractor searches are equal. The way someone searches reveals exactly what kind of project, budget, and timeline we're dealing with — and we optimize for every stage.
These homeowners are ready to start a project NOW
These homeowners are planning and comparing contractors
These homeowners and professionals ask AI for recommendations
How we convert searchers into signed contracts
"We went from 3-4 project inquiries a month to 12+ — almost all from Google. Found On Local got us to #1 for 'general contractor' in our city. The best part? We're winning $100K-$200K whole-house remodels from homeowners who found us online, not just referrals. Our annual revenue has grown 60%."
"We were invisible against 40+ GCs in our market. Found On Local rebuilt our website with our best kitchen and bath photos, optimized our GBP, and within 7 months we were #1 in the Maps 3-Pack. Our kitchen remodel inquiries tripled. We did five $80K+ kitchens from Google alone last year."
"Our Google reviews went from 11 to over 190 in 11 months. When homeowners are spending $100K+, they need to trust you completely. Our reviews, project galleries, and credentials are now the reason clients choose us over cheaper bids. We've grown from 3 employees to a team of 9 in 18 months."
Stop losing $100K-$500K+ projects to general contractors who simply show up higher on Google.
Let's build a strategy that puts your general contracting company where homeowners, architects, and developers are already searching — Google, Maps, and every AI platform they use to find licensed, bonded, and highly-rated contractors.