You take care of your customers. We help bring them to you.
Found On Local helps heating and cooling companies attract new customers, turn inquiries into booked appointments, and bring existing customers back. From Google and Facebook advertising to local SEO, AI call answering, customer follow-up, and marketing strategy — we help manage the systems that keep your HVAC business growing.
How a customer moves through your business
Your technicians are busy. Your phones are ringing one week and quiet the next. Competitors are spending money on Google, Facebook, and every other platform they can find.
Meanwhile, you're trying to run the business.
You shouldn't have to become a marketing expert just to grow your HVAC company.
That's where Found On Local comes in. We help manage the marketing strategy, campaigns, lead capture systems, and customer retention efforts that support your business growth.
No time to spare
Your day belongs to your customers and your crew.
Seasonal swings
Feast or famine makes it hard to staff and plan.
Missed opportunities
A call that goes unanswered often goes elsewhere.
Six connected systems that work together instead of six different vendors working in isolation.
Website design, local SEO, Google Business Profile optimization, and AI search visibility. Help homeowners discover your business when they need heating and cooling services.
Explore visibilityGoogle Ads, Local Services Ads where available, Facebook, Instagram, Nextdoor, and additional advertising opportunities. Reach people looking for repairs, replacements, maintenance, and installations.
Explore lead generationAI receptionist, missed-call text-back, contact forms, call tracking, and CRM integration. Help reduce missed opportunities when your team is busy.
Explore lead captureLead follow-up workflows, appointment requests, automated reminders, and customer communication systems. Make it easier for interested customers to take the next step.
Explore follow-upMaintenance reminders, seasonal promotions, customer reactivation, and referral campaigns. Stay connected with customers after the first service call.
Explore retentionMarketing dashboards, lead attribution, campaign reporting, and revenue analysis where customer sales data is available. Understand which efforts are producing valuable opportunities.
Explore reportingA website is important. So is your Google listing. But neither should operate independently from the rest of your business.
That's the difference between buying marketing services and having a marketing department.
Your advertising should generate interest.
Your website should turn visitors into inquiries.
Your phone system should help capture those inquiries.
Your follow-up process should help turn them into appointments.
Your customer database should help bring them back.
And your reporting should show how the pieces work together.
A structured process — built to be reviewed, adjusted, and repeated as your business grows.
We review your current marketing, competition, service area, lead sources, customer follow-up, and growth opportunities.
We create a marketing strategy based on your services, goals, budget, and available capacity.
We implement agreed-upon advertising, visibility, lead capture, and follow-up campaigns.
We review campaign performance and make adjustments based on actual results.
We help strengthen customer retention, improve marketing efficiency, and identify additional opportunities.
Seasonal demand, service capacity, geography, and job profitability all affect the marketing strategy. So the strategy should be built around them.
Campaigns designed for the moments when equipment fails and homeowners need help now — with fast, mobile-friendly ways to call and request service.
Higher-consideration, higher-ticket opportunities — supported with content, financing information when available, and clear next steps.
Programs that build predictable, recurring work instead of relying entirely on emergency calls and seasonal spikes.
Longer sales cycles with multiple decision-makers — marketed with credibility, targeted outreach, and maintenance agreement promotion.
No two HVAC markets are the same. A strategy that works in a cold-climate heating market won't automatically work in a hot-climate cooling market. We build around your climate, your capacity, and the work you actually want more of.
Talk it throughTwo very different buyers. Two very different marketing approaches.
Reach homeowners searching for repairs, replacements, installations, and seasonal maintenance.
Build relationships with property managers, building owners, facility managers, restaurants, offices, and other commercial prospects.
We believe HVAC companies should build their own brands and customer relationships instead of relying entirely on third-party lead marketplaces.
Our goal is to help you develop marketing assets, customer acquisition systems, and long-term visibility that support your business.
You maintain ownership of your customer data and eligible advertising accounts, subject to platform rules and your service agreement. Proprietary software, licensed systems, and website platform assets may have separate ownership or portability terms.
Explore the department
Request a free HVAC marketing audit and we'll review your current visibility, lead capture process, and potential growth opportunities.
No pressure, no obligation. Just a clear look at where you stand.