Most marketing agencies don't understand HVAC — emergency service calls, seasonal peaks, high-ticket system replacements, and the constant battle for "near me" searches. We do. We help HVAC companies across Washington State dominate Google, win emergency calls, and stop wasting money on expensive lead platforms.
Generic marketing doesn't work for heating and cooling contractors. Your business faces unique challenges that most agencies simply don't understand.
When an AC dies on a 95°F day or a furnace fails during a freeze, homeowners search "emergency HVAC near me" — and call whoever shows up first. If you're not at the top, you're losing $5,000-$15,000 emergency replacement jobs.
HomeAdvisor, Angi, and Thumbtack charge $40-$100+ per HVAC lead — and they sell the same leads to 4-5 of your competitors. You're paying premium prices to compete against yourself while the lead platforms profit.
Your busiest months are when the weather is at its worst. During extreme heat and cold, your phones should ring nonstop. But during mild months, you need a steady pipeline. Most marketing doesn't account for these dramatic seasonal patterns.
"Just looking for a quote" callers waste your dispatchers' time. You need qualified leads — homeowners who need a new system or urgent repair — not price shoppers comparing 8 different estimates for a $199 tune-up.
When someone searches "HVAC company near me," the Maps 3-Pack gets the vast majority of calls. If you're not in those top 3 spots, you're invisible to homeowners who need heating and cooling services immediately.
When homeowners ask Alexa or ChatGPT "who's the best HVAC contractor near me," your company needs to be in the answer. Most HVAC businesses are completely invisible on AI-powered search platforms — and that's where customers are heading.
Most agencies use the same playbook for every industry. They don't understand emergency service patterns, seasonal demand cycles, the difference between repair vs. replacement search intent, or how to market high-efficiency system upgrades. They can't write content about SEER ratings, heat pumps vs. furnaces, or HVAC financing. We built our agency around local service businesses — and HVAC is foundational to what we do.
of homeowners search online before calling an HVAC contractor
of HVAC service calls come from Google Maps and local search
of searchers never scroll past the first page of results
more emergency calls go to HVAC companies in the Maps 3-Pack
If your competitors rank higher on Google and Google Maps, they get the emergency calls. You don't. In HVAC, that could mean losing a $12,000 system replacement to the company that simply showed up first on the search results.
A proven four-step framework built specifically for heating and cooling contractors.
We analyze your website, Google Business Profile, local rankings, reviews, and competitors to find exactly why you're not getting the HVAC calls you deserve — especially emergency and replacement leads.
We optimize your website, local SEO, Google Business Profile, and AI search presence — all tailored to how homeowners search for AC repair, furnace replacement, and emergency HVAC services.
Generate more qualified traffic from homeowners actively searching for HVAC installation, repair, and maintenance — people who need your services right now, not tire kickers.
Watch your service calls, system replacements, and maintenance agreements grow as your company dominates local search across Google, Google Maps, and AI-powered search platforms.
Every HVAC company is at a different stage. Choose the plan that fits your growth goals.
Perfect for HVAC companies ready to establish a strong local foundation.
For HVAC companies serious about dominating their local market.
For multi-location HVAC companies or those wanting complete market control.
A complete suite of services designed to put your HVAC company at the top of every search result.
We're not a generic marketing agency. We specialize in local visibility for service-based businesses — and HVAC is foundational to what we do.
We understand that "AC not cooling" and "furnace won't turn on" are searches made by desperate homeowners who need help NOW. Our strategies prioritize capturing these high-urgency, high-value emergency calls before your competitors do.
We know the difference between "AC repair" vs "AC replacement" vs "emergency furnace repair." Each keyword signals different intent, urgency, and ticket value — from a $150 service call to a $15,000 system replacement. We target what drives your highest-margin jobs.
We ramp AC content and ads before summer heat waves, furnace content before winter cold snaps, and maintenance content during shoulder seasons. Your marketing adapts to weather patterns — because that's how HVAC customers think and search.
In most cities, 20+ HVAC companies compete for the same service calls. We analyze what your top competitors are doing, find their weaknesses, and exploit gaps they're missing in local search, reviews, and content.
We optimize your HVAC company to appear where homeowners are searching: Google, Google Maps, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms. If someone asks an AI "best HVAC company near me," your company should be in the answer.
We don't just chase rankings — we track service calls booked, system replacements sold, and maintenance agreements signed. When your marketing generates a $12K HVAC install, that's what we measure. Every strategy is tied to real revenue.
Get a comprehensive audit of your online presence and see exactly what's holding your HVAC company back from dominating local search.
Includes: SEO Grade • Local Rankings • Speed Test • Technical SEO • Conversion Analysis
Not all HVAC searches are equal. The way someone searches reveals exactly where they are in the decision process — and we optimize for every stage.
These homeowners need HVAC help NOW
These homeowners are evaluating their options
These homeowners ask AI for recommendations
How we convert searchers into booked service calls
"During last summer's heat wave, our phones rang nonstop — 14 emergency AC replacements in one month. Before Found On Local, we were invisible. Now we're #1 in the map pack for 'AC repair' in our entire service area."
"We were spending $3,500/month on lead platforms and maybe closing 1 in 10. Found On Local rebuilt everything — website, GBP, local SEO. Our cost per booked call dropped 70% and we cut lead platforms completely within 5 months."
"The difference is night and day. Our Google reviews went from 23 to 186. We're getting quality calls — homeowners ready to replace their system, not price shoppers. Last month we did $98K in replacement revenue from organic search alone."
Stop losing emergency AC replacements and furnace installs to competitors who simply show up higher on Google.
Let's build a strategy that puts your HVAC company where homeowners are already searching — Google, Maps, and every AI platform they use to find heating and cooling help.