What is the best way to optimize your Google Business Profile for higher local rankings?
The best way to optimize your Google Business Profile (formerly GMB) is to completely fill out your profile with accurate business information. This includes your business name, address, phone number (NAP), website URL, category, hours, and service area. Upload high-quality photos, post regular updates, respond to reviews, and use relevant keywords in your business description. This helps Google better understand your services and improves your chance of ranking in the Local 3-Pack.
Why is uploading photos important for your Google Business Profile?
Photos improve engagement and trust. Businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites. Uploading real, high-quality images of your location, products, team, or services signals to Google (and customers) that your profile is active and trustworthy.
How often should I post updates to my Google Business Listing?
You should post at least once a week to keep your listing active. Google rewards fresh content. Posting updates about offers, events, new services, or helpful tips can boost engagement and improve visibility in local searches.
How do reviews impact your local SEO and visibility?
Google reviews play a major role in local search rankings. More 5-star reviews (and timely responses to them) show Google that your business is credible and active. Ask happy customers to leave honest reviews, and always respond to reviews professionally — even negative ones.
Should I include keywords in my Google Business Profile description?
Yes — naturally include local SEO keywords that describe your services and location. For example, instead of saying “we’re a full-service salon,” say “we’re a full-service hair salon in Yakima, WA.” This helps your listing show up when people search for those terms.
Can I use keywords in my business name on Google?
Only if they’re part of your legal business name. Keyword stuffing (like adding “Best Electrician in Yakima” when that’s not your real name) can lead to suspension. Keep your listing compliant with Google’s guidelines to avoid penalties.
What’s the Local 3-Pack and how do I get my business to show up there?
The Google Local 3-Pack is the group of three businesses that appear at the top of local search results, just under the map. To show up here, your Google Business Profile must be fully optimized: consistent NAP info, regular posts, high-quality photos, positive reviews, and strong local SEO signals from your website. Businesses in the 3-Pack receive the majority of clicks and calls from local searches.
What happens if my Google Business Profile gets suspended?
Use high-resolution, authentic photos of your business — exterior, interior, team, services, and products. Avoid stock photos. Google values originality and consistency. Upload at least one new photo every week. Businesses with recent and real images get more attention and more engagement.
Does adding services or products help your Google Business Listing?
Yes. Adding detailed services and products helps Google better understand what your business offers. This increases your chance of appearing in searches for those specific terms. Use clear titles and keyword-rich descriptions, but don’t keyword stuff.
How do I use Google Posts to improve my profile visibility?
Google Posts are like social updates directly on your listing. Use them to share promotions, events, product highlights, or tips. Each post can include a photo, call to action, and link. New posts show activity and relevance, helping you stay competitive in local rankings.
How can I track performance from my Google Business Profile?
Use the Google Business Profile Insights section. It shows how many people found you via search or maps, how many clicked for directions, visited your website, or called you. You can also connect your listing to Google Analytics for deeper website traffic data.
What should I do if someone leaves a bad review on my profile?
Always respond — stay professional and polite. Acknowledge the concern and invite the reviewer to contact you directly to resolve the issue. This shows potential customers you care about feedback and helps protect your online reputation. Never argue or leave emotional replies.
How do I fix duplicate or incorrect Google listings?
Search your business name and location on Google. If duplicates exist, claim the correct listing and report the duplicates for removal. Make sure your business info (NAP) is consistent across all platforms. Mismatched info can hurt your local SEO and confuse Google.
Should I hire a professional to manage my Google Business Profile?
If you’re busy running your business, hiring a pro can be a smart investment. A local SEO expert ensures your profile is fully optimized, posts are frequent, data is accurate, and you’re staying ahead of competitors. Found On Local specializes in this and offers one-on-one service.
Still Have Questions About Your Google Business Profile?
Schedule a free consultation or request a local SEO audit from Found On Local.