In today’s competitive spa industry, delivering amazing services isn’t enough — you also need to be visible where your clients are searching. Whether you're a solo esthetician, massage therapist, or running a full-service day spa in Yakima, the key to growing your business isn’t more work — it’s smarter marketing.

When it comes to building a website for your business, choosing the right platform is one of the most critical decisions you’ll make. While many companies offer website development services, not all of them give you complete control over your site once it’s built. Unfortunately, many businesses don’t realize this until it’s too late.

If you want to rank higher on Google, you need to target the right keywords. Start by identifying search terms that your target audience uses to find products or services like yours.

In today’s digital world, consumers are bombarded with ads everywhere—on social media, search engines, websites, and even in their inboxes. If you want your ad to stand out, it must do two things exceptionally well: capture attention and drive action. This is where great ad copy, stunning design, and a custom audience strategy come into play.

In the world of business, there’s a common misconception that having a detailed plan equates to having a solid strategy. However, as Roger Martin eloquently explains in his video A Plan Is Not a Strategy, these two concepts are fundamentally different. Understanding the distinction can be the key to long-term success and competitive advantage.